Fortnite Phenomenon

Recently we have witnessed a 16 year young boy getting $3 million richer at Arthur Ashe stadium in New York. Yes i am talking about Fortnite world cup.
Fortnite battle royale came in July 2017 since than it has only seen it's rise in popularity and not only it has benifit the game makers at epic games but also the various streamers streaming fortnite around the world. Fortnite has definitly become a phenomenon as there is no one in their competition as far as battle royale genre is considered. Many games have even tried of competing with fortnite like call of duty blackout and EA sports' Apex legends but they were unable to attract fortnite players due to various reasons.There are tons of videos and clips out on the internet that had helped many youtubers to become successful too.But why fortnite is like this, why fortnite is so popular among gamers, what different epic games did? There are many points to answer these questions, let me mention the top 5 reasons which i think are the biggest reasons of all:

1) Fortnite is a free to play game
Unlike may other games fortnite is free to play and the only way epic earns money is by in-game purchases which are only the cosmetics like new skins, pickaxes, gliders which provides no competitive advantage. This model of earning has become more popular recently among games.Even the biggest fortnite streamer Tyler "Ninja" blevins also believed that it's free to play nature is the biggest reason for it's high popularity.

2)American pop superstars involving in the game 
When hip hop artist Drake played this game with Ninja the internet exploded with their videos because of which fortnite gained over 50% growth in player base. Not only Drake the fellow artists Travis Scott, Marshmallow, American footballer Juju Smith contributed in increasing the popularity of the game in it's initial months. 

3)Fortnite is noob friendly
Although there are many players who have the mastery on the game after hours of practice but still if a new player wants to come he can become the master too, picking up the basics by playing with friends in playground, practice building in creative and also learning new tactics by watching streams.

4)Fortnite map and their in game events
Fortnite game has only 1 map since the beginning, they only change the locations in the same map keeping it familiar yet novel to it's players from season 1 to season 10(X) fortnite map has changed a lot but they have changed it gradually this makes sure that game is fresh and old players keep coming back for more. Apart from it they also do in game events which makes sure to keep players entertain when they are not grinding for wins. Fortnite even have done the first ever virtual concert with marshmallow which was a huge deal as it attracted 10 million concurrent players.

5)Epic games' huge investments in it's competitive games
Epic recently invested a total of $30 million dollars in it's first ever world cup not only this they have been continuously investing in their competitive scenes through various other in game tournaments to make sure that players stick to their game and show their skills and earn huge money.

So, fortnite is a different game whose creators and developers are smart and knows the formula for keeping the game exciting to build a true titan in the gaming world that's the reason of it's popularity.